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ROCHESTER, N.Y. - Wegmans Food Markets here is offering its customers a new computer screensaver that offers daily recipes for breakfast, lunch, and dinner. Consumers were alerted to the program via weekly e-mails that the chain sends out to its frequent shopper card customers.
"Be among the first to test drive our screensaver," the headline on the Wegmans Web site reads.
"You're invited to be among the first Wegmans customers to 'test drive' our very first screensaver," the copy reads. "Actually, it's more like an electronic cookbook that's continually updated with mouthwatering images that link directly to our latest seasonal, chef-developed recipes. The graphics are outstanding, and there's even a cool feature that lets you 'turn' the pages from one recipe to another and back again. You can send it to a friend, print recipes from it, and link to Wegmans.com for help with cooking techniques, making your shopping list, or looking up an ingredient."