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SCHAUMBURG, Ill. and STAMFORD, Conn. - ACNielsen U.S., an operating unit of ACNielsen, a VNU business and sister company of Progressive Grocer, and Daymon Worldwide, Inc., the global leader in sales and marketing of private label consumer products, today announced the formation of a strategic alliance under which ACNielsen will become Daymon's new primary provider of syndicated sales information and consumer insights.
According to Daymon president Peter Brennan, "We are looking forward to enhancing the business knowledge of our associates by integrating the outstanding ACNielsen analytical tools and consumer intelligence into our processes. This alliance will help us offer new levels of private label expertise to our retail customers and manufacturing partners."
Tim Callahan, president of ACNielsen North America, noted, "We are very pleased to be aligned with Daymon and to provide them with the information infrastructure that supports their success."
Among the products and services Daymon will use are ACNielsen Broker Planner for the analysis of sales trends and promotion effectiveness; the ACNielsen Homescan consumer panel suite of syndicated tools for insights into consumer purchase habits and decisions; and CBP (Category Business Planner) to support category management initiatives at retailers. Additionally, on-site ACNielsen and Daymon will collaborate closely on the analysis of marketing information and the development of business recommendations.