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SCHAUMBURG, Ill. - ACNielsen U.S., an operating unit of ACNielsen, a VNU business, has announced a new information sharing alliance with Family Dollar Stores Inc., one of the largest dollar store retailers in the country with over 5,200 locations in 43 states. Under the agreement, ACNielsen will be able to provide Family Dollar vendors with new insights into their sales performance at Family Dollar and the competitive dynamics within the retailer's custom geographies. Family Dollar will also utilize ACNielsen products and services for sales analysis, consumer insights, and merchandising management.
John Scanlon, Family Dollar s.v.p., Hardlines Merchandising & Marketing, said, "Our success is based on a very aggressive focus on understanding our shoppers and delivering great value to them. This agreement with ACNielsen supports that approach by providing us with new shopper insights and new levels of efficiency with our supplier relationships."
With ACNielsen's new account-level release of Family Dollar sales information, manufacturers that work with the retailer can better understand their products' performance in Family Dollar and in comparison to sales of competing products in the custom-defined markets where Family Dollar competes.
Also under the agreement, Family Dollar will utilize numerous ACNielsen information services, including the ACNielsen Homescan consumer panel suite of syndicated tools, ACNielsen Spaceman software, and ACNielsen NITRO software. Additionally, two ACNielsen analysts will provide full-time on-site support to Family Dollar.
Dan Sacco, s.v.p., ACNielsen Retail Client Service, said, "We are thrilled to have formed this agreement with Family Dollar. We look forward to helping this successful retailer add additional momentum to its plan for continued rapid growth. And we are pleased to be the conduit between Family Dollar and its many suppliers, providing a common understanding of category and brand performance within Family Dollar's custom markets."