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BENTONVILLE, Ark. - A new magazine to be published by Time Warner will initially be sold only at Wal-Mart Stores, according to published sources.
The publication will be aimed at "value-conscious American women" and include features and advice on home improvement, family relationships, and anything else of interest to the middle-income working mothers who are the target readers of "All You." The first issue will be in Wal-Marts in September.
Other stores will eventually sell "All You." Wal-Mart's magazine policies have attracted much attention of late. Last year the it discontinued selling men's publications such as Maxim and Stuff because of provocative content. The company also puts "blinders" on women's magazines that feature scantily clad models, among them Cosmopolitan.
In other Wal-Mart news, religious leaders and community activists yesterday exhorted voters to defeat a ballot measure that would allow the company to erect one a supercenter in Inglewood, south of Los Angeles.
The ballot initiative goes before Inglewood voters on April 6. Those who oppose the measure said they began intensifying efforts over the weekend to influence voters through mailings, phone calls, and door-to-door canvassing in the suburb of 117,000 people.
The initiative's opponents maintain that if the measure passes, it would give Wal-Mart the freedom to build the planned supercenter without facing the usual public hearings or reviews. The initiative further requires another election with a two-thirds approval margin to overturn it.
Wal-Mart spokesman Pete Kanelos repsonded that the opposition to the ballot initiative is an attempt by labor unions and the retailer's competitors to keep Wal-Mart from coming to Inglewood. The company has experienced fierce opposition around the nation from unions, resident groups, and some municipalities, who say the retailer's supercenters cripple independent businesses, drive away better-paying jobs, and snarl traffic.
Wal-Mart has announced its plans to open 40 supercenters in California. So far, the company has opened only one, in La Quinta, a desert community about 120 miles east of Los Angeles.