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MCLEAN, Va. - MicroStrategy, Inc., a worldwide provider of business intelligence software, announced that existing customer H-E-B is expanding its deployment of the MicroStrategy Business Intelligence Platform enterprisewide, for reporting and analysis of sales, market baskets, advertising effectiveness and cross-merchandising opportunities.
H-E-B will use MicroStrategy to distribute analyses and reports to merchandisers and store operations management at its 300 stores, regional offices, and corporate headquarters. For its MicroStrategy applications H-E-B will employ a 2.5-terabyte Teradata database. Up to 800 employees will eventually become users of these applications.
"H-E-B now uses MicroStrategy for a wide variety of business intelligence reporting. This new expansion of MicroStrategy will allow us to efficiently expand the benefits of our data warehouse to the leadership of our retail stores," said Alan Markert, H-E-B v.p. and program owner for business intelligence and B2B.
"Our customer footprint in leading-edge retail business intelligence continues to grow," said MicroStrategy's c.o.o. Sanju K. Bansal. "Seven of the top 10 global retailers have standardized on MicroStrategy for business intelligence, harnessing MicroStrategy for such key areas as store operations, merchandise management, loss prevention, marketing analysis, market-basket analysis, and category management."
Founded in Kerrville, Texas in 1905, H-E-B employs more than 56,000 employees and runs more than 300 stores throughout Texas and internationally in Mexico. It is one of the largest independently owned food-retailing companies in the United States.