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NEW YORK - PepsiCo Inc. said on Tuesday that it planned to introduce a new soda with 50 percent less sugar and carbohydrates than its regular cola, according to a Reuters report.
The new soda, called Pepsi Edge, will be released nationally this summer.
Market research firm NPD Group says that about 3.6 percent of the U.S. population is following a low-carb regimen. Many food makers, restaurants and brewers have been rolling out offerings compatible with the diet.
The new product is designed for consumers who are watching their weight but do not want to switch to diet drinks, which contain no calories or carbohydrates. Pepsi Edge uses a combination of Splenda, an artificial sweetener, and high-fructose corn syrup as its sweeteners.
Coca-Cola Co. is expected to introduce its own mid-calorie offering, which is being tested under the name of Coke Ultra, according to Reuters.