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BOISE, Idaho - Albertsons is helping to bring heart health information to women through an awareness program in its stores and sponsorship of The Heart Truth Road Show in some of America's largest metropolitan markets in March and April.
The Heart Truth Road Show, announced last week in conjunction with the start of American Heart Month, is part of a women's heart disease awareness campaign conducted by The National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health and U.S. Department of Health and Human Services. From March through April, The Heart Truth Road Show will bring heart health information to women across the United States in an effort to urge them to take their heart health seriously and personally. The Road Show will also showcase the Red Dress as the national symbol for women and heart disease awareness to spread the message that "Heart disease doesn't care what you wear -- it's the No. 1 killer of women."
The Road Show will visit shopping malls in five metropolitan cities. It will include free risk factor screenings and educational materials.
Among the cities hosting The Heart Truth Road Show where Albertsons will be a sponsor are Philadelphia, Chicago, San Diego and Dallas -- metropolitan areas where the Albertsons family of brands, Jewel, Osco, Albertsons, Sav-On, and Acme, are a market leader in both food and drug retailing.
Albertsons will also support The Heart Truth Road Show by offering free heart health materials and information to women from its licensed dieticians and pharmacists.