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CHICAGO - CoolSavings Inc., an online direct marketing and media company, today announced it has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS' technology, certain patent rights, consumer package goods contracts, retail relationships and other assets related to the delivery of electronic customer loyalty programs.
CoolSavings will also maintain TMS' relationship with The Kroger Co. to manage its Kroger Plus Internet Coupons electronic customer loyalty program.
CoolSavings said the acquisition would provide it with new and expanded strategic capabilities in the area of frequent shopper card and paperless coupon solutions to grocery retailers and CPG manufacturers.
"Through the purchase of TMS, CoolSavings will offer retailers and manufacturers a cutting-edge solution that marries grocery loyalty programs with a rich, interactive communications channel made possible by the increasing popularity of e-mail and the Internet," said Christine McNicholas, who was recently named CoolSavings' senior v.p. of retail partnerships. "The technology will offer reliable security for the manufacturer and retailer and greater simplicity and convenience for the shopper," added McNicholas, who will lead the effort to leverage the new technology and relationships with grocery retailers.