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LEAWOOD, Kan. and LONDON - e-pay, a subsidiary of Euronet Worldwide, has entered into an electronic top-up services (e-top-up) agreement with Sainsbury's, the United Kingdom's third-largest supermarket chain. e-pay now provides this service to all five major U.K. food retailers.
e-pay's electronic top-up services allow shoppers to buy more prepaid minutes for their cell phone accounts at participating stores. After the Sainsbury's rollout is completed, e-pay will add more than 10,500 points of sale across 750 locations, including 220 gas stations, to its retail network for top-up services. Sainsbury's serves more than 11 million customers a week.
"One of Sainsbury's goals is to offer customer convenience, and prepaid airtime is an important convenient service that e-pay will enable us to provide our customers," said Charlotte Alberry, Sainsbury's category manager. "The shift from scratch cards to electronic solutions enables us to avoid extra costs from keeping cards in stock and reduces the possibility of scratch-card theft."
e-pay's top-up services are implemented through a 24/7 support system featuring a state-of-the-art switching engine offering billing, customer service, trouble reporting, credit management, settlement, and reconciliation. The system blends seamlessly into retail locations through small terminals or by electronic point of sale for retailers with multiple locations and checkout points.
"With our strong technical solution and ability to deliver within a short timeframe, e-pay has provided Sainsbury's customers with a convenient, easy-to-use electronic top-up airtime method," said Paul Althasen, Euronet e.v.p. and e-pay co-managing director. "Now that e-pay services are provided to all major U.K. supermarkets, our market share is further strengthened in the U.K., as well as our commitment to provide the best top-up services to the U.K. market."