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LOUISVILLE, Ky. - KFC Corp. here is pulling its highly publicized new ad campaign that touted its chicken as being healthy.
According to news reports, a company spokeswoman said the television ads will stop airing this week as "part of the normal course of business," but declined to say whether the decision was related to a complaint filed by Washington-based Center for Science in the Public Interest.
The ads, which broke Oct. 28, aimed to set the record straight by letting consumers know the truth about the fat, carbohydrates, and protein in its fried chicken. The ads compare KFC Original Recipe Chicken Breasts against a Burger King Whopper. KFC also is providing complete nutritional information about its products in all its restaurants nationwide and on its Web site.
"We want to set the record straight. Consumers should no longer feel guilty about eating fried chicken," said Scott Bergren, KFC's e.v.p., marketing and food innovation, in a press release announcing the new campaign. "Consumers will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet. Of course, they should eat all food in moderation, and balance that with an appropriate amount of exercise -- it's all about energy in, energy out."
KFC is a division of Yum! Brands, which also owns Taco Bell, Pizza Hut, Long John Silver's, and A&W.