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BENTONVILLE, Ark. - The Sam's Club division of Wal-Mart Stores here is hoping to get a jump start on the Christmas shopping season -- and the competition -- by holding an "open house" in its membership clubs this weekend.
In an unprecedented step Sam's Club has been advertising the open house on radio stations, alerting consumers that they can save a trip to the department store, mall, and supermarket by doing their holiday shopping at Sam's Club this weekend. The commercial says that the whole family is welcome at Sam's this weekend and that it's a great place not just to shop for a small business, but also to buy holiday gifts and food.