You are here
MINNEAPOLIS -- Insignia Systems, Inc. announced today the addition of Price Chopper to its Insignia POPSign network of grocery retailers. Price Chopper operates 105 stores in the northeastern United States, primarily in New York.
"We're pleased with Price Chopper's decision to participate in the Insignia POPSign program," said Scott Drill, president and c.e.o. of Insignia Systems, Inc. "Price Chopper is a highly experienced and knowledgeable in-store promotion partner, and we look forward to building a strong merchandising partnership with them."
Insignia's Point-Of-Purchase Services (POPS) division provides the Insignia POPSign and VALUStix programs. POPSign is a fully featured, shelf-edge sign that delivers a complete "call to action" at the point of purchase, while building store and brand equity. POPSigns allow manufacturers to deliver product-specific promotional messages quickly and accurately -- in designs and formats that have been preapproved and supported by participating retailers. VALUStix is a proprietary system that allows retailers and manufacturers to attach coupons and other promotional materials to products that are sold in grocery stores and other retail locations.
Insignia Systems, Inc. is a developer and marketer of in-store promotional products, programs and services to retailers and consumer goods manufacturers. Through its POPS business, Insignia is contracted with more than 12,000 chain retail supermarkets and drug stores, including A&P, Kroger, Pathmark, Safeway, Shaw's Supermarkets, and Rite Aid. Through the nationwide POPS network, more than 180 major consumer goods manufacturers, including General Mills, Hormel Foods, Kellogg Company, Nestle, Pfizer, Procter & Gamble, S.C. Johnson & Son, and Tyson Foods, have taken their brand messages to the point of purchase.