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MELVILLE, N.Y. - The Hain Celestial Group and Cargill Health & Food Technologies have announced plans to jointly develop new food and beverages to further accelerate growth in the functional foods and beverages categories.
"By combining our expertise, we bring two industry leaders together to focus on the development of the next generation of functional beverages, one of the hottest categories serving today's health-conscious consumers. This collaboration will complement our current health brands and allow us to continue to exceed consumer expectations," said Irwin Simon, chairman, president and CEO of The Hain Celestial Group, based in Melville, N.Y.
Simon said product extensions would be made to Hain's Rice Dream, Soy Dream and WestSoy non-dairy beverages, among others. "Our beverage categories have already set the bar high nutritionally. With the addition of Cargill's high value ingredients, proprietary technologies and food formulation expertise, we expect to surpass consumers' desire for great taste."
Cargill HF&T's family of ingredient brands include: CoroWise phytosterols, AdvantaSoy isoflavones, Ascend trehalose, Oliggo-Fiber inulin, and OptaFlex chondroitin. The Minneapolis-based company is a business unit of Cargill Inc., an international marketer, processor and distributor of agricultural, food, financial and industrial products and services.