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IRVING, Texas -- CCISTech, provider of fuel site marketing programs, technology, and integration services, has added two new grocery retailers to its roster of clients: Buehler Foods, Inc. and Harmons. The former operates 28 supermarkets in southern Indiana, Illinois, and Kentucky, while the latter has 11 food stores in Salt Lake City and surrounding areas.
The marketing program in the stores includes easily identifiable shelf talkers that inform customers of products eligible for fuel discounts. Customers see their discounts accumulate during checkout and then may redeem the discount at a fuel dispenser. The customer experience is fully integrated with the technology, thus eliminating manually intensive processes, according to CCISTech.