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    IMRA to Join FMI for MARKETECHNICS Show in 2004

    WASHINGTON, DC - Food Marketing Institute (FMI) on Thursday announced that it will be joined by the International Mass Retail Association (IMRA) in the planning and coordination of the 2004 MARKETECHNICS.

    WASHINGTON, DC - Food Marketing Institute (FMI) on Thursday announced that it will be joined by the International Mass Retail Association (IMRA) in the planning and coordination of the 2004 MARKETECHNICS. The annual technology convention will be held Feb. 29 - March 2, 2004, at the Moscone Convention Center in San Francisco, Calif.

    "FMI is very pleased to have IMRA members join us in the planning of the retail/wholesale industry's signature technology convention," said FMI president and CEO Tim Hammonds. "In addition to gaining input from some of the best-known names in retail, this venture will help us enhance the overall quality and operating efficiency of the show.

    "Many retail technology issues have great implications for IMRA members," Hammonds added. "Like supermarket operators, they use technology to increase efficiency throughout the supply chain and their stores. We believe food and nonfood operators will benefit from this venture, learning from each other and from thought leaders in this field."

    Sandy Kennedy, IMRA President, said the partnership makes "perfect sense" for IMRA members, and complements the work of IMRA's Technology Leaders Council.

    According to the agreement, IMRA members will join FMI members in the planning of more than 20 MARKETECHNICS educational sessions. The two organizations also agree to extensively market the convention to their respective memberships.

    Launched in 1992, MARKETECHNICS is a global trade show focusing on technology products and services specific to the retail/wholesale community.

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