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RANDOLPH, Mass.- Dunkin' Donuts Inc. and Stop & Shop Supermarket Co. of Quincy announced that Dunkin' Donuts will open its 100th full-service shop within a Stop & Shop on Thursday.
In February 2002, the Stop & Shop Supermarket Company and Dunkin' Donuts announced a strategic alliance in which Dunkin' Donuts would open full-service stores in Stop & Shop locations throughout Massachusetts, Connecticut, and Rhode Island. This alliance enables Stop & Shop customers to buy Dunkin' Donuts coffee and baked goods while shopping at New England's leading supermarket chain.
"We are pleased with the continued success of our alliance with Stop & Shop Supermarkets," said Will Kussell, Dunkin' Donuts COO. "We are thrilled to work with Stop & Shop in offering customers their favorite coffee and baked goods, while being able to expand our brand presence."
The Dunkin' Donuts concept was initially tested in three Stop & Shop locations in Quincy, Mansfield and Dedham, Mass., beginning in March 2001. The success of the test program led to a formal agreement.
Dunkin' Donuts estimates that by the end of 2003 it will have an additional 50 points of distribution, in non-traditional outlets such as Stop & Shop Supermarkets, in both the Northeast and the mid-Atlantic region. Dunkin' Donuts also plans to develop this market model across different regions of the United States, including Upstate New York, Chicago and the Mid-Atlantic States.
Founded in 1950, Dunkin' Donuts is the largest coffee and baked goods chain in the world, selling more donuts, coffee, bagels and muffins than any other retailer in America. Dunkin' Donuts has more than 5,500 stores in the United States and 31 other countries. Dunkin' Donuts is based in Randolph, Mass., and is a wholly-owned subsidiary of Allied Domecq PLC.