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ORLANDO, Fla. - The Tupperware Party is over at Target Stores. Tupperware Corp. here said it would stop selling its Tupperware products in Target stores by Sept. 1 because the relationship discouraged consumers from attending Tupperware parties.
Target began selling Tupperware with much fanfare last fall, and Target now accounts for 5 percent of Tupperware's business. "Tupperware sales in Target Stores exceeded our expectations," Tupperware CEO Rick Goings said in a statement. "However, the party remains our most productive source of sales. It is important that we support this channel and our independent sales force earnings opportunities."