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NORTH BRUNSWICK, N.J. - neXpansion announced today that Winn-Dixie will leverage neXpansion's Endless Aisle technology to expand its product offerings via the Web. Branded as Winn-Dixie's "Express Special Purchase " or "E.S.P." and available to shoppers in June 2003, the service will provide Winn-Dixie's customers with easy online and telephone access to more than 30,000 items above and beyond those carried in the supermarket's retail stores.
Using technology and fulfillment expertise from neXpansion, Winn-Dixie's E.S.P. service will offer a virtual supermarket of non-perishable food items and general merchandise shipped straight to the customer's door. The assortment will include a wide selection of ethnic and specialty foods, baby care and beauty products, natural and organic items, pet supplies and even electronics.
"Being located in the Southeastern United States, we have many customers from other regions of the country who vacation here or spend a portion of their winter here," said Joanne Gage, senior director consumer & marketing services. "E.S.P. makes items that they may purchase back home available to them without us having to warehouse and stock them. It also works in reverse. When they return to their permanent residences, they can purchase some items that they love from Winn-Dixie."