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NEW YORK - Children in the United States hold massive consumer power in the food and beverage industry, according to The U.S. Market for Kids Foods and Beverages, a newly published Packaged Facts report. The study suggests that kids between the ages of 5 and 14 will directly control $10 billion in food and beverage spending this year, and will influence the vast majority of purchases made in this category.
Marketers have long been aware of the need to influence these powerful young consumers, and the shelves of grocery stores, lined with cartoon-emblazoned boxes and multi-colored condiments, reflect the attempts of manufacturers to capture the attention and desire of children. By establishing a link with children, food and beverage marketers are able to leverage an in-house "nag-factor" that very often drives parents to purchase.
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.