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AUSTIN, Texas - As eager Americans begin firing up their grills this season, Whole Foods Market is kicking off a national celebration to showcase natural meat. The world's largest natural and organic supermarket's 140-plus stores nationwide will offer samples, colorful grilling guides, and in-store activities featuring the company's extensive selection of natural beef and poultry.
Tips for selecting the perfect cut, grilling ideas, and recipes are all included in the "Whole Foods Market Natural Meat Grilling Guide," available at all stores and online at http://www.wholefoodsmarket.com. The comprehensive guide also includes food safety guidelines and facts about natural meats.
Whole Foods? natural meat promotion kicked off on Wednesday and runs through June 4. Special activities and demonstrations will continue throughout the summer.
In related news, Whole Foods will host a roundtable discussion on the state of natural meat in New York City on May 28. The company will release data from a new study on consumer opinion on natural meat issues such as the use of antibiotics in meat. The panel will include a cross-section of industry leaders including beef and poultry ranchers, biotechnology and food safety experts, chefs, and Whole Foods' executives.