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MINNEAPOLIS - Target Corp. hopes to boost sales and drive traffic by expanding the food offerings in its namesake stores, according to a report in the Star Tribune.
To make room for more beverages, dairy products, dry groceries and frozen foods at traditional Target stores, the retailer expects to shrink the size of lagging departments such as automotive, men's apparel, home improvement and sporting goods.
The food-friendly strategy will be unveiled at new and remodeled Target stores that open this fall. About 80 existing Target stores also might be converted to the larger food format, the division's president, Gregg Steinhafel, told analysts.
The retailer said its food strategy is meant to increase the frequency of customer visits and respond to specific product demand. For example, men's apparel long has been a sluggish category for many retailers.
"We're not walking away from any businesses that you see in the store today," Steinhafel said.