Peapod Digital Labs is leveraging a cloud-based platform from Trace One, a provider of business solutions for CPGs, for product and packaging specifications of private-brand products across all of the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the Trace One PLM (Product Lifecycle Management) will manage product formulation, labeling statements and claims, quality and testing parameters, and packaging substrate data to promote regulatory compliance, satisfy company standards and meet consumer expectations.
“The Private Brands team has worked hard to remove unwanted ingredients from its portfolio of private label products to promote transparency and sustainable practices, and to reduce our plastic and packaging waste,” said Danielle Harper, director of product excellence, private brands, Peapod Digital Labs. “Partnering with Trace One is an important next step in ensuring that we meet consumers’ expectations about visibility to the ingredients in a product, where it was made, and if sustainable and/or ethical practices were used in production.”
The application will benefit vendors by creating one single source of validated and approved private label portfolio data. The solution also ensures accurate labeling, helps identify opportunities for alignment and increases efficiency in reporting on improvements toward sustainability objectives.
Starting in June 2022, all suppliers of Peapod Digital Labs private-brand products will be required to use the new system.
Peapod Digital Labs is the digital, e-commerce and commercial engine of Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize. The company operates more than 2,000 stores across 23 states and is No. 10 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in the United States.