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    Shaw's Unveils Flagship Store in the Heart of Boston

    WEST BRIDGEWATER, Mass. - New England retailer Shaw's Supermarkets Inc. is opening the doors of its new 40,000-square-foot flagship store at the Prudential Center in Boston today.

    WEST BRIDGEWATER, Mass. - New England retailer Shaw's Supermarkets Inc. is opening the doors of its new flagship store at the Prudential Center in Boston today. At nearly 40,000 square feet, the new store is almost double the selling square footage of the existing Star Markets location on Boylston Street that it will replace.

    "This is an important store for Shaw's," noted Shaw's president & CEO Paul Gannon. "It starts with the customer base. The site is prominently located at the meeting point of two historic and richly diverse Boston neighborhoods, the Back Bay and the South End and nearby to two others -- Beacon Hill and the Fens. The area is constantly bustling with office workers, tourists and shoppers. Our goal was to build a store befitting its location in the heart of Boston."

    From the architecture and store signage to the product selection, the Prudential Shaw's is not your typical food-retailing establishment, according to the company. The layout, product variety and architecture reflect a supermarket located in downtown Boston.

    Highlights of the store include:

    -- An emphasis on local fresh and prepared foods with the addition of more than 10,000 items across all departments.

    -- Large service departments such as produce, LaCarte prepared foods including a Chef's Cut Carving Station, bakery, deli, seafood, and floral. Some of the other specialty shops in the store will include Wild Harvest natural/organic foods, Shop the World, a Sushi Station and a Wine Shop.

    -- A 38-foot high glass atrium that adds a distinctive element and allows natural light into the building; open ceilings, bright colors and unique lighting that bring a sense of spaciousness and energy.

    -- State-of-the-art methods for energy conservation such as heat reclamation for space and water heating, frozen food cases with self-closing doors and metal halide lighting for efficiency. Refrigeration roof top units were designed to minimize sound and provide visual esthetics better suitable to the urban environment.

    Shaw's Supermarkets Inc. operates 185 Shaw's and Star Market store locations and two distribution centers throughout the six New England states. Shaw's is a wholly-owned subsidiary of J Sainsbury plc.

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