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YAKIMA, Wash. - Three lawsuits, proposed as a class action, were filed yesterday against Kroger Co., Safeway Inc. and Albertsons, contending that they should tell consumers that farm raised salmon has been dyed pink.
The flesh of farmed salmon is natural grayish. On the other hand, the pink flesh of wild salmon comes from the fish eating krill and other small crustaceans. Pigments are added to the feed of farmed salmon to give them a pink color.
"Pink salmon sells," said Paul Kampmeier of Smith & Lowney, the Seattle law firm that filed the suit. "To artificially color salmon without giving that information to consumers, we believe that's unfair and deceptive, and it's also against the law."