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SAN CARLOS, Calif. - DemandTec Inc., provider of Demand Based Management (DBM) software, announced that H. E. Butt Grocery Company (H-E-B) has signed a multi-year contract to license the DemandTec 3 software platform, and to use its advanced application, DemandTec Price, to enforce pricing strategy and assist in determining prices throughout all of its 300 stores in the U.S.
H-E-B has worked closely with DemandTec since 2001 to determine the right balance of pricing rules to meet long-term financial goals for the company. DemandTec 3 enables H-E-B to measure pricing decisions before execution and assist in strengthening their price image of delivering low prices to customers every day.
"At H-E-B, we expect a lot from solutions providers. They must be able to provide world-class support at every level, and the platform itself must be fast, powerful and highly scalable to give us uninterrupted service as our business grows in size and complexity," said Don Beaver, CIO for H-E-B. "DemandTec exceeded our expectations on both counts."