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MCLEAN, Va.,-MicroStrategy, a provider of business intelligence software, today announced that Catalina Marketing Corporation is teaming with MicroStrategy and IBM Corporation to deliver advanced, interactive retail business intelligence.
Catalina Marketing Corporation, a behavior-based marketing company, provides consumers with targeted incentives, primarily at grocery and pharmacy outlets. Catalina Marketing manages one of the largest data warehouses in the world.
Through its Retail Direct product, Catalina Marketing manages customer loyalty information for more than 4,500 of the largest grocery locations across the United States and internationally.
After an in-depth evaluation of many of the competing products in the industry, Catalina Marketing selected the MicroStrategy Business Intelligence Platform(TM) for its scalability, functionality, and easy-to-use Web interface.
Catalina Marketing Corporation's Chief Technology Officer Eric Williams remarked, "We expect to make information available to our retail customers at their demand and provide that information more quickly using the MicroStrategy product." He added: "MicroStrategy's easy-to-use, zero footprint Web interface will help our customers get the most valuable insight from these new systems."