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RA'ANANA, Israel -Retalix Ltd. and Super-Sol Ltd. are establishing a public B2B electronic marketplace in Israel that will provide online collaboration services between Super-Sol, Israel's largest supermarket chain, and its suppliers.
At the heart of the initiative is the ReMA (Retalix e-Market Applications) Web-based platform, which streamlines the workflow between retailers and suppliers, with the goal of increasing supply chain efficiencies and reducing operating costs. ReMA's e-services include new product introductions, product pricing and promotion management, and assortment management between Super-Sol and its suppliers. Each supplier will be able to receive updated sales and inventory data regarding his items from Super-Sol's data warehouse, through an advanced OLAP system.
In the pilot phase of the initiative, Super-Sol will conduct online collaboration via Retalix's ReMA platform with several of its major suppliers: Osem-Nestle, Tnuva dairy, Strauss foods, Elite foods, CBC (Coca-Cola Israel), and Hogla-Kimberley (Kimberley-Clark) and S. Schestowitz. Following the pilot, other chains and suppliers will be invited to join the initiative and create a single national electronic marketplace for the Israeli food retail industry. Estimated setup cost for the initiative is $5 million.
The setting up of a national public catalog is a key factor in the initiative. The catalog will be open to the suppliers and chains that are active in the new marketplace, as well as to independent retailers that are active in Retalix's e-marketplace for the independent food market in Israel.
The joint initiative will be operated by IREX (Israel Retail Exchange), a Retalix subsidiary, also owned by CBC (Coca-Cola Israel) and DIC (Discount Investment Corporation).
"This initiative supports Super-Sol's vision to establish tightly integrated operations with our trading partners. It is innovative in that it constitutes a public e-marketplace for managing the supply chain of large chains," said Ami Sagis, Super-Sol's CEO. "This is a significant step in computerizing inter-organizational processes and synchronization of information systems."