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JACKSONVILLE, Fla. - Winn-Dixie Stores Inc. on Wednesday announced it has launched a comprehensive new campaign for its signature food item, WD Brand Prestige Beef. The new campaign includes clear, concise labeling information, helpful advice and ideas, and a toll-free hotline number for customer inquiries.
The focus of the new WD Brand Prestige Beef campaign is to provide helpful, healthy and safe information for consumers to better select and prepare the best cuts of meat for their particular needs, the retailer said.
"At Winn-Dixie, we've had a long heritage of being The Beef People," said president and CEO Al Rowland. "For more than 75 years we've built our reputation on delivering the best beef consumers can buy. The rollout of WD Brand Prestige Beef underscores our commitment to our customers' confidence in The Beef People."
Winn-Dixie's new labeling allows shoppers to instantly see and select the best cut of beef. Each label will be color coded according to the type of beef and its particular cooking method. Labels also include cooking and safe handling instructions.