H-E-B has started construction on a new store in Georgetown, Texas, which will replace an existing location less than a mile away. The new store will have a larger footprint and provide customers with an expanded product selection, along with more services and features.
The new H-E-B store will be located at 1010 W. University Avenue in the Wolf Lakes Village neighborhood. It is expected to be complete sometime in spring 2023 and will replace the 67,000-square-foot store at 1100 South I35, which opened in 1989. That location will remain operational until the new store opens.
At 121,000 square feet, the new store will reportedly have the feel of a European village, relating to the character of the surrounding neighborhood, and feature two entry towers and pedestrian-friendly surroundings. The store will tout a two-story True Texas BBQ, H-E-B’s barbecue restaurant. Other amenities will include a pharmacy with two-lane drive-thru, patient education and nutritional services; a full-service bakery and tortilleria; a Meal Simple area with chef-inspired options for quick meal planning; Sushiya, offering handmade sushi selections made in-store daily; Texas Backyard, offering products for grilling, gardening and outdoor entertaining; a fuel station and car wash; and H-E-B Curbside and Home Delivery.
All H-E-B employees will be given the opportunity to transfer to the new location once it is complete. H-E-B plans to hire another 100 associates to staff the new store, employing more than 450 associates in total.
In celebration of the new store’s groundbreaking, H-E-B donated $5,000 each to several area organizations.
With approximately 400 stores in Texas and Mexico, San Antonio-based H-E-B is No. 13 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America.