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    Mrs. Smith's Bakeries Signs with ACNielsen

    SCHAUMBURG, Ill. - ACNielsen U.S., an operating unit of ACNielsen, a VNU company, on Monday announced that it has been named Mrs. Smith's Bakeries' new provider of syndicated sales information and consumer insights.

    SCHAUMBURG, Ill. - ACNielsen U.S., an operating unit of ACNielsen, a VNU company, on Monday announced that it has been named Mrs. Smith's Bakeries' new provider of syndicated sales information and consumer insights. Mrs. Smith's, an operating group of Flowers Foods, is a leading producer of nationally distributed frozen desserts and specialty breads and rolls.

    Mrs. Smith's Bakeries will use the ACNielsen Scantrack service for measurement of retail sales and promotions, Account Level Services for sales reporting within specific retailers, the ACNielsen Homescan consumer panel for insights into its customers, and ACNielsen NITRO software for easy access to information and importing into Microsoft Office applications.

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