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AUSTIN, Texas - Austin, Texas-based Whole Foods Market, the world's largest retailer of natural and organic foods, has agreed to be a major underwriter of Chefs A' Field, a 13-part Public Broadcasting System (PBS) cooking series that focuses on sustainable growing practices.
Chefs A' Field pairs farmers and fishermen with America's top chefs who are dedicated to promoting locally grown and sustainable foods and follows them from the field to the kitchen and ultimately to the table.
"At Whole Foods Market, we are passionate about sustainable growing practices, supporting local producers and, of course, great food," said John Mackey, president and CEO, Whole Foods Market. "The Chefs A' Field public television series is a perfect combination of these passions aimed at delighting and informing the country about the freshest, highest quality foods out there, which is what we strive to do in our 140 stores nationwide every day."
To further promote the Chefs A' Field series, Whole Foods Market will be hosting events in several of its stores and distributing information about the series and sustainability. Promotions include events and tastings with America's top chefs from the series; in-store viewing parties; and freshly prepared dishes from the series' recipe collection in the stores' prepared food cases. In addition, the stores will carry many of the fresh, local ingredients featured on the shows and similar sustainably raised goods from local growers and producers.
Whole Foods will also feature a 200-page Chefs A' Field companion book in its stores.