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ATLANTA -- Grocers will notice a made-over Coca-Cola brand on their shelves in the coming months as new packaging begins to hit the marketplace. The company last dickered with the world-renowned trademark three years ago.
Looking to "contemporize the look and strengthen Coca-Cola's relationship with today's consumers," according to a company statement, the new look marks the return of the familiar Coca-Cola dynamic ribbon, though the new execution is actually comprised of a series of intertwined ribbons. The most bold change is the inclusion of a thread of bright yellow in the design.
Consumers played a central role in the remaking of the cola icon, says the company, which polled consumers worldwide regarding the look of the brand.