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    Winn-Dixie Launches Baby Rewards Club

    JACKSONVILLE, Fla. - Winn-Dixie is launching a Baby Rewards Club that allows enrolled shoppers to receive discounts on merchandise, entries into sweepstakes and other special offers and incentives.

    JACKSONVILLE, Fla. - Winn-Dixie is launching a Baby Rewards Club that allows enrolled shoppers to receive discounts on merchandise, entries into sweepstakes and other special offers and incentives. The new program is linked with the Winn-Dixie Customer Reward Card, which is part of a major initiative focused on superior customer relationship marketing to reinforce the company's new Real Deal brand positioning.

    Shoppers can enroll in the program in the store or online. Once membership is activated, shoppers earn Baby Rewards Club points for every dollar spent on baby care products at Winn-Dixie. Upon accumulation of 200 points, Baby Rewards Club members will get a $10 instant discount on that particular order, provided the order is more than $10.

    "Winn-Dixie is committed to first-class customer service," said president and CEO Al Rowland. "The birth of our Baby Rewards Club is just another way we are reaching out to meet the needs of our loyal patrons."

    Other benefits to club members include a free quarterly club magazine with articles, coupons and special offers. Winn-Dixie will help club members celebrate their baby's first birthday by offering a free, personalized cake and other special offers good throughout the year. Club members also are automatically enrolled in a New Year Baby Rewards Club Sweepstakes each time they shop. Each New Year's Eve a drawing is held to give away a variety of prizes that include a camcorder or a year's supply of baby food or disposable diapers.

    The Winn-Dixie Baby Rewards Club is sponsored in part by Gerber, Heinz and Pampers. Membership points accumulate with every dollar spent on eligible baby products including baby formula, diapers, wipes, baby food, baby lotions, oils, powder, soaps, ointments, nursing accessories, baby accessory gift sets and more.

    In addition to immediate savings on purchases for the baby, Winn-Dixie customers also can participate in the Upromise program and use their Baby Rewards Club purchases to earn money for college when they select certain brands of items in Winn-Dixie stores.

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