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FARMINGDALE, N.Y. - Stew Leonard's, known for its "Disneyland of Dairy Stores," has announced plans to open a fourth store in Farmingdale, N.Y. The store, which is its first location on Long Island, is expected to open in the summer of 2004.
The family-owned and operated company, founded in 1969, has three other locations: Norwalk and Danbury, Conn., and Yonkers, N.Y. The company has received worldwide acclaim for excellence in customer service, and was recently ranked No. 22 on FORTUNE magazine's "100 Best Companies to Work For In America."
Unlike traditional grocery stores that sell an average 30,000 items, each Stew Leonard's store carries only 2,000 items, chosen specifically for their freshness, quality and value. "I like to think of Stew Leonard's as a 'super farmer's market' ? a cross between a traditional supermarket and a farmer's market," said Stew Leonard, Jr., president and CEO. He cites the in-store dairy plant and bakery, fresh mozzarella making station and the cut-to-order meat department as examples of Stew Leonard's 'show-and-sell' innovative merchandising.
Stew Leonard's was dubbed the "Disneyland of Dairy Stores" by the New York Times because of its own milk processing plant, costumed characters, scheduled entertainment, petting zoo and animatronics throughout the stores.