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    Kroger Labor Productivity And Financial Competitiveness Benchmarks Published

    November 20, 2002 -- SAN DIEGO, CA -- ICON Group International Ltd. today released two comprehensive studies on labor productivity and vertical gap analysis benchmarks for The Kroger Co.

    November 20, 2002 -- SAN DIEGO, CA -- ICON Group International Ltd. today released two comprehensive studies on labor productivity and vertical gap analysis benchmarks for The Kroger Co.

    The Report benchmarks Kroger against competing firms in the Grocery Stores industry worldwide-going beyond traditional methods of company benchmarking. The results are two specialized reports:

    * Global financial benchmarks using common-size statement ratios (vertical analysis)

    *Labor-productivity and utilization measures collected across borders.

    "With the globalization of markets, greater foreign competition, and the reduction of entry barriers, it becomes all the more important to benchmark a company's financial indicators on a worldwide basis," says report methodologist Philip Parker who is the Eli Lilly Chair Professor of Innovation, Business and Society at INSEAD (Fontainebleau, France and Singapore). "World stock markets have recently witnessed a return to fundamental financial analysis. Sound management as opposed to hype will in the long run generate shareholder value."

    The goal of these reports is to assist consultants, financial managers, strategic planners, and corporate officers in gauging indicators of Kroger's human resource and financial structure.

    Reports for over 50 Grocery Stores companies are available now including:

    Albertson's Inc., Arden Group Inc., Ingles Markets, Inc., Izumi Company Limited, Izumiya Co., Ltd., J. Sainsbury P.L.C., Laurus NV, Loblaw Cos. Limited, Otto Reichelt AG, Pathmark Stores, Inc, Publix Super Markets, Inc., Ruddick Corp., Safeway Inc, Seven-Eleven Japan Co., Ltd., Smart & Final Inc., Taiyo Co., Ltd., Tesco PLC, The Great Atlantic & Pacific Tea Co Inc, The Kroger Co, Valora Holding Limited, Weis Markets Inc, Whole Foods Market, Inc., Wild Oats Markets, Inc, and Winn-Dixie Stores, Inc.

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