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PARAMUS, N.J. - Albertson's and Toys "R" Us Inc. are teaming to conduct a limited test of Toys "R" Us Toy Box stores within Albertson's Jewel-Osco stores in the Midwest.
Toys "R" Us launched the Toy Box store-within-a-store concept last year with Ahold-owned Giant Food, based in Landover, Md.
"We're delighted to further expand this grocery/toy concept through a premier grocery retailer like Albertson's," said Rick Markee, president, specialty businesses and international operations, Toys "R" Us Inc. "This expansion gives us an opportunity for broader penetration throughout the country and a chance to reach out to more customers. This is all about more convenience for customers, and we believe they value the convenience of being able to buy a birthday gift or other toys while they're shopping for groceries. They also appreciate finding the selection under the Toys "R" Us banner ?- it helps them buy with confidence. We believe this is an idea whose time has come."
"We are excited about the opportunity to partner with Toys "R" Us in this venture and to bring our customers a new broader selection of toys they can conveniently purchase while doing their regular shopping in our stores," said Jim Willyard, Albertsons group VP, marketing, drug and GM category management.