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    Winn-Dixie Launches New Baby Rewards Club Program

    JACKSONVILLE, Fla. - Winn-Dixie is launching a new Baby Rewards Club that offers discounts on merchandise, entries into sweepstakes, and other special offers and incentives.

    JACKSONVILLE, Fla. - Winn-Dixie is launching a new Baby Rewards Club that offers discounts on merchandise, entries into sweepstakes, and other special offers and incentives. The new program, sponsored in part by Gerber, Heinz and Pampers, is linked with the Winn-Dixie Customer Reward Card, which is part of a major initiative focused on customer relationship marketing to reinforce the company's new Real Deal brand positioning.

    Shoppers can enroll in stores, on the company's Web site, www.winn-dixie.com, or by filling out an enrollment form provided in certain newspaper advertisements.

    Once enrolled, shoppers will earn Baby Rewards Club points for every dollar spent on baby care products at Winn-Dixie. Upon accumulation of 200 points, Baby Rewards Club members will get a $10 instant discount on that particular order, provided the order is more than $10.

    Other benefits to club members include a free quarterly club magazine with coupons and special offers such as a free, personalized birthday cake and a New Year Sweepstakes.

    The Winn-Dixie Baby Rewards Club is sponsored in part by Gerber, Heinz and Pampers. Membership points accumulate with every dollar spent on eligible baby products including baby formula, diapers, wipes, baby food, baby lotions, oils, powder, soaps, ointments, nursing accessories, baby accessory gift sets and more.

    In addition to immediate savings on purchases for the baby, Winn-Dixie customers also can participate in the Upromise program and use their Baby Rewards Club purchases to earn money for college when they select from hundreds of items from
    America's leading brands in Winn-Dixie stores. To participate, Customer Reward
    Cardholders simply register at www.upromise.com and their college account will automatically be credited when they shop.

    Winn-Dixie has said it will observe privacy policies to protect customers enrolled in the Baby Rewards Club program. No external distribution or sales of individual customer information will take place.

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