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LAKELAND, Fla. -- PublixDirect, the online arm of Publix Super Markets, announced that it will begin accepting manufacturer coupons from consumers shopping over the Internet.
The service, which launched in 2001, has reportedly made 200,000 deliveries. PublixDirect said it is responding to consumer demand in making the change. It had hoped to wait to accept coupons until online coupons became a currency of choice, but consumers forced the retailer's hand, according to the company.
PublixDirect personnel collect the coupons while making deliveries, with the value credited to their account for their next online purchase.