In what might be music to retailers’ ears, an enhanced platform is providing more multimedia messages to shoppers during their in-store experience. Music, media and technology company Stingray Group, Inc. announced that it has integrated the InStore Audio Network into its portfolio and will now be known as Stingray Advertising. Stingray acquired InStore Audio Network earlier this year.
The newly-christened Stingray Advertising will be the largest in-store audio advertising network in North America. According to company information, the network reaches 140 million shoppers each week at more than 20,000 grocery retailers, superstores, discount stores and pharmacies.
Through this integration, Stingray is leveraging new technologies that allow retailers to monetize in-store audio while offering brands a marketing tool to reach shoppers with optimized media. The company's platform also includes licensed background music and digital signage and an AI-driven customer insights tool that enables brands to take informed actions.
Several retailers are already in the network, including Ahold Delhaize, Albertsons Cos., Brookshire Grocery, CVS, Jean Coutu, Metro, Rite Aid, Safeway, Southeastern Grocers, Tops Markets, Walmart Canada and Weis Market, Stingray reports.
“With the recent addition of Walmart Canada into our retail media network plus our use of COMMB and Geopath for proven audience measurement and Hivestack for a versatile programmatic buying solution, we have proven our effectiveness and reliability to our current advertiser base,” remarked Ryan Fuss, SVP of the Montreal-based Stingray Advertising. “Our retail footprint, along with both traditional media buying and programmatic options, positions Stingray Advertising as a top media solution for every brand sold in retail store – as well as non-endemic brands seeking to reach a captive audience of engaged consumers directly in the retail environment.”