Price Rite Marketplace has extended its partnership with Feed the Children, a nonprofit organization focused on alleviating childhood hunger. Through its Feeding Minds & Bodies initiatives, which is designed to help bring attention to and fight the issue of childhood hunger, Price Rite and Feed the Children have provided nearly 40,000 families with fresh food, personal care essentials, and educational tools for children.
“Thanks to partners like Feed the Children, we are able to provide critical fresh food and essentials to families in eight cities this season, helping give back to and care for the communities in which our stores operate,” said Kevin McDonnell, SVP of Price Rite.
Feeding Minds & Bodies was developed by both organizations in 2015 to create a world where no child must suffer from food insecurity. With one in six U.S. children living in a food-insecure household, hunger remains a serious issue in many communities, especially during the summer.
This initiative has benefited an estimated 22,000 individuals through eight community events. In each event, 800 pre-identified families have received a 25-pound box of food; a 15-pound box of personal care essentials, such as shampoo, conditioner, lotion and other items; and additional shelf-stable items provided by Price Rite.
Since partnering with Feed the Children, Price Rite has contributed nearly 3 million pounds of food, totaling more than $10 million in gift-in-kind donations, helping more than 165,000 people in 49 cities.
Cities hosting Feeding Minds & Bodies events this year are Torrington and New Britain, Conn.; Chelsea, Mass.; Hyattsville, Md.; Utica and Rochester, N.Y.; Harrisburg, Pa.; and Providence, R.I.
Price Rite operates more than 60 locations across Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Keasbey, N.J.-based Wakefern Food Corp., which owns Price Rite, is No. 25 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.