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QUINCY, Mass. - New England supermarket chain Stop & Shop is set to debut a new advertising campaign on Monday, focusing on busy moms striving to meet the demands of everyday life, the Boston Business Journal reports.
The campaign, created by Wenham, Mass.-based Mullen, is intended to progress the image of Ahold-owned Stop & Shop "beyond simply a supermarket to a personalized, convenient daily resource that anticipates women's and family's needs," the company said in a statement.
The campaign includes four new spots centered on moms making a list before shopping at the grocery store. The spots will break in the Boston, Rhode Island and Connecticut markets.