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STAMFORD, Conn. - Kroger was the only supermarket banner named one of the best-promoted brands of the past two years by Promo, a trade publication based here.
The magazine's editors lauded the Cincinnati-based chain for the accuracy of its customer database, its marketing partnerships with consumer packaged goods companies, and its private label branding efforts.
"Top CPGs beat a path to Kroger for targeted mailings; Kroger dices its database well to hit just the right cardholders," writes the magazine in its September issue. Promo added that Kroger is one of the chains most successful at executing loyalty marketing programs driven by manufacturers but delivered in-store.
Also figuring into Kroger's designation was the fact that its private label goods account for 23 percent of total sales.