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WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.
The organizations represented include:
-- Promotion Marketing Association Inc. (PMA)
-- Point-of-Purchase Advertising International (POPAI)
-- National Association of Store Fixture Manufacturers (NASFM)
-- National Association for Retail Merchandising Services (NARMS)
-- International Sign Association (ISA)
-- Association of Independent Corrugated Converters (AICC).
The Coalition has established an information exchange online at http://www.retailmarketingcoalition.com. In addition, Coalition members have said they are available to lend expertise at conferences at which retail-based brand marketing is of interest.