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    Trade Groups Form Coalition to Bolster Brand-building at Retail

    WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.

    WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.

    The organizations represented include:

    -- Promotion Marketing Association Inc. (PMA)

    -- Point-of-Purchase Advertising International (POPAI)

    -- National Association of Store Fixture Manufacturers (NASFM)

    -- National Association for Retail Merchandising Services (NARMS)

    -- International Sign Association (ISA)

    -- Association of Independent Corrugated Converters (AICC).


    The Coalition has established an information exchange online at http://www.retailmarketingcoalition.com. In addition, Coalition members have said they are available to lend expertise at conferences at which retail-based brand marketing is of interest.

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