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LOS ANGELES - ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced that its Web-based category management intelligence system, Category Business Planner (CBP), has been adopted by three additional leading retailers: Rite Aid, Shaw's Supermarkets, and Snyder/Drug Emporium. CBP is now used by 19 retailers representing 29 retail banners.
"We expect that Category Business Planner will significantly streamline our category management process," said Jim Mastrian, Rite Aid senior executive vice president, marketing and logistics.
Brian Pijanowski, Shaw's senior vice president, buying & merchandising, said, "By using our custom category definitions, Category Business Planner gives us and our vendor partners the ability to deliver category management insights and business solutions that are seamlessly aligned with our internal information. This will bring new levels of productivity and efficiency to our joint category management work."
Accessed through the ACNielsen Answers Internet portal, CBP enables greater collaboration between manufacturers and retailers in the category planning process in two important ways: First, by defining product categories according to each retailer's criteria, thereby putting manufacturers and retailers on the same page when meeting to discuss category business plans; and second, by providing time-saving instant analysis of product sales information via user-friendly "news headlines," from which clients can easily drill down for more detailed information.
Other retailers utilizing Category Business Planner include Meijer, SUPERVALU, Walgreens, Hannaford Bros., CVS, Eckerd, Longs Drug Stores, Winn-Dixie, Ahold USA, H-E-B, Giant Eagle, Target, Raley's, and Big Y.