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    Fresh Brands' CFO Resigns

    SHEBOYGAN, Wis. - Fresh Brands Inc. today announced that Armand Go, its chief financial officer, is resigning to seek a position that will allow him to spend additional time with his family.

    SHEBOYGAN, Wis. - Fresh Brands Inc., which operates under the Piggly Wiggly and Dick's Supermarkets brands, today announced that Armand Go, its chief financial officer, is resigning to seek a position that will allow him to spend additional time with his family. His resignation will be effective on Aug. 23.

    "Over the past 10 years, Armand has made a tremendous contribution to Fresh Brands. He played important roles in the creation of our holding company structure and the successful completion of our June 2001 acquisition of Dick's Supermarkets," said Elwood Winn, Fresh Brands' president and CEO.

    "I have certainly enjoyed my 10 years with the company and regret having to leave at this point in the company's development," said Armand Go. "However, the demands of the office were significantly impacting my personal life and my family. I simply came to the realization that I should resign my position with Fresh Brands for these personal reasons and spend some time re-evaluating my priorities."

    Winn emphasized that Armand's decision is not related to any accounting issues.

    Fresh Brands has initiated a search for a new CFO. During the interim period, Winn, who served as Fresh Brands' CFO from May 2000 to December 2000, will assume the additional duties of acting CFO until a replacement is named. Michael Isken will continue to serve as the company's corporate controller.

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