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    DemandTec Signs D&W Food Centers

    SAN CARLOS, Calif. - DemandTec Inc., provider of Demand Based Management (DBM) software, announced that D&W Foods is implementing DemandTec 3 in 26 stores and 70 percent of its categories this year.

    SAN CARLOS, Calif. - DemandTec Inc., provider of Demand Based Management (DBM) software, announced that D&W Foods is implementing DemandTec 3 in 26 stores and 70 percent of its categories this year.

    "D&W evaluated several software vendors and chose DemandTec because of the features and functions provided by the DemandTec Price product," said Scott Rzesa, senior vice president of merchandizing, D&W Food Centers Inc. "DemandTec Price demonstrated to D&W that it delivers accurate information enabling us to execute our merchandising strategies, while meeting our business objectives and maintaining price image."

    DemandTec 3 analyzes consumer buying patterns in Point of Sale (POS) data to help retailers understand price and promotion relationships for every item in every store.

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