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    Albertsons Appoints National Manager of Kosher Marketing

    BOISE, Idaho - Albertsons Inc. announced today that it has appointed Yakov M.Yarmove as corporate kosher marketing and operations manager, a new position for the national food and drugstore company.

    BOISE, Idaho - Albertsons Inc. announced today that it has appointed Yakov M.Yarmove as corporate kosher marketing and operations manager, a new position for the national food and drugstore company.

    "Kosher foods offer a significant growth opportunity for Albertsons," said Larry Stablein, Albertsons executive vice president, marketing and merchandising. "The appointment of
    Yakov Yarmove reflects our dedication to providing consumers with a wide variety of the highest quality kosher foods and ancillary products in their neighborhood supermarket or drugstore, where they also will receive a high level of customer service."

    Yarmove will be responsible for managing and implementing kosher marketing programs for all divisions of the company. Stablein said that Yarmove will also work closely with division managers, district managers and individual store directors as they plan and implement their kosher merchandising activities.

    "As this business segment grows, our goal is to make Albertsons the destination of choice for customers who are looking for kosher products, whether for religious convictions, health-related needs or other reasons," Stablein said.

    Yarmove comes to Albertsons from Price Chopper Supermarkets/Golub Corporation, Schenectady, N.Y., where he was a corporate kosher marketing specialist. Prior to that, he had been the kosher operations manager for the Price Chopper Kosher Stores. In these positions, he introduced more than 400 new kosher products, implemented new purchasing procedures and developed year-round marketing programs that increased sales and customer satisfaction. He has been instrumental in the creation of private-label kosher-certified products for both Passover and year round, as well as a wholesale kosher business for nursing facilities, colleges, resorts and caterers.

    According to The U.S. Market for Kosher Foods, a report published by Packaged Facts, a division of MarketResearch.com, U.S. sales in the kosher-certified market were expected to reach almost $60 million this year, a 69 percent increase over 1997 sales.

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