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PURCHASE, N.Y. - Pepsi Blue, Pepsi-Cola North America's answer to Vanilla Coke, begins hitting store shelves nationwide this week. Full national distribution, in 20-ounce and 1-liter bottles, is expected by August 5.
"Consumers, retail customers, and our bottlers are incredibly excited about Pepsi Blue," said PCNA chief marketing officer Dave Burwick. "It looks and tastes unlike anything else on the market, and we believe it can redefine and grow the cola category, particularly among teens -- the next generation of cola consumers."
Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested by PCNA's innovation and R&D groups. It was the resounding choice among thousands of teens, two-thirds of whom said they would purchase Pepsi Blue regularly when available.