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ST. PETERSBURG, Fla. - Catalina Marketing International, a division of Catalina Marketing Corporation, has announced the installation of the Catalina Marketing Network into Auchan hypermarkets in France. After a pilot experimentation with 10 stores, Auchan has contracted to implement the installation throughout France, to all 116 stores by the end of summer.
"We were very pleased with the results achieved thus far, and feel confident we will see the same success mirrored in the rest of the chain," said Andre Tordjman, director of marketing of Auchan France. "This partnership will allow Auchan to use the network's targeted marketing capabilities enabling shoppers to receive relevant and valuable incentives."
The Catalina Marketing Network utilizes patented UPC-based scanner technology to target and communicate with consumers at supermarket checkouts based on purchase behavior. Communications may include sampling, advertising, couponing and loyalty programs depending on retailer or brand objectives.