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    DemandTec Signs D&W Foods

    SAN CARLOS, Calif. - DemandTec Inc. announced that Grand Rapids, Mich.-based D&W Foods is implementing DemandTec 3 in 26 stores and 70 percent of its categories this year.

    SAN CARLOS, Calif. - DemandTec Inc. announced that Grand Rapids, Mich.-based D&W Foods is implementing DemandTec 3 in 26 stores and 70 percent of its categories this year.

    DemandTec 3 analyzes consumer buying patterns in Point of Sale (POS) data to help retailers understand price and promotion relationships for every item in every store to maximize value to the customer; predict how customers can be best served when prices or promotions are changed; and execute effective strategies that best suit the customer in each category and each store. With DemandTec 3, retailers can forecast the impact of their promotion calendar with DemandTec Promotion, and are able to integrate the projected promotion results into DemandTec Price, which is designed to generate base prices and business forecasts.

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